We believe proper hydrationcan change your day.
GulpGoals is a daily health companion built to turn small, honest habits into streaks you're proud of — and a body that feels balanced from the inside out.
GulpGoals started with a simple frustration: hydration apps that counted cups but missed the whole picture. We kept asking the same question — why does tracking water feel like a chore when it's the foundation of how we feel every single day?
So we built the companion we wished existed. One that doesn't just tally ounces, but understands the balance between water, protein, fiber, and caffeine. One that turns a daily habit into a streak you're proud of, a mascot you actually like, and a community that keeps you showing up.
Our purpose is simple: make feeling your best feel effortless.
Every feature — from GulpPoints rewards to the Gulpy Gauntlet team challenges to Smart Hydration intelligence — exists for one reason. To help you build a habit that sticks, and to make the journey genuinely fun along the way.
What drives us
The principles behind every tap, streak, and badge.
Health-first, always
Goals tuned to your body — not generic cup counts. POTS-aware mode, caffeine balance, sodium targets. We meet you exactly where you are.
Joy in the journey
Gulpy, streaks, badges, and GulpPoints rewards. Habits stick when they feel good — so we made showing up the best part of your day.
Better together
Friends, family, teams, and enterprises. Hydration is more fun with company — and a whole lot harder to skip.
Founder
Alex Hendrix
Founder & CEO, GulpGoals
alex.hendrix@gulpgoals.comConnect on LinkedIn
I'm Alex Hendrix, a technology professional, software developer, and lifelong problem solver with a passion for turning ideas into things people can actually use.
My background spans software, technology, networking, and technical problem-solving, giving me a practical perspective that goes beyond simply writing code. I enjoy understanding how things work, finding better ways to solve problems, and continuously learning new technologies.
Over the years, I've worked with a wide range of technologies and environments, and I've increasingly focused on AI-assisted software development and modern development workflows. I'm particularly interested in how AI can help developers move faster while still requiring good judgment, creativity, testing, and human oversight.
I also enjoy building things from the ground up. Creating GulpGoals has given me the opportunity to put that mindset into practice — from turning an idea into a functional product to refining features, solving problems, and continuously learning along the way.
For me, technology has always been about more than code. It's about curiosity, creativity, and finding a better way to do something. I'm always learning, always building, and always looking for the next problem worth solving.